Graphic Design + Branding for Businesses Big and Small

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  • A collage with two professional photos of women and a purple background featuring the text 'Photos by LJ K'. The top right shows a woman with short black hair in a patterned dress sitting on a couch. The bottom left shows a woman with long black hair in a pink pantsuit standing in an indoor setting.
  • Collage of four images promoting Equus Arte. Top right: modern living room with staircase and horse artwork. Bottom left: close-up of branding materials with logo and packaging. Bottom right: stylized initials 'E' and 'A' in gold. Top left: dark background with white text 'EQUUS ARTE'.
  • Collage of four images, including a man in a tuxedo, a woman in a black gown, a logo for Yamean Studios, and a man in a tuxedo with a woman in a wedding dress in the background.
  • A collage featuring four sections: the top right shows a bride and groom in wedding attire touching foreheads outdoors; the bottom left shows a couple walking on sand dunes, the woman leaning on the man's shoulder; the top left and bottom right sections are beige with minimalistic logos or text, including the photographer's name 'Geraldine Jeannot'.
  • Collage of three photographs: a woman with short curly hair and pink earrings smiling, a woman wearing overalls and a white t-shirt smiling by a window, and a graphic logo with the initials TC in pink within a diamond shape.
  • A collage of four images. The top left shows a woman with wavy blonde hair, red lipstick, and a patterned top, smiling. The top right displays a logo with the text "Joybrand Creative" on a light background. The bottom left features the name "Laura Meyer" on a purple background. The bottom right shows a woman in a floral dress speaking on stage at an event, with the website "joybrandcreative.com" overlayed.
  • A collage of four images and text elements promoting counseling services by Jaclyn Herrig. The top left features a minimalist white background with black text displaying her name, title, and location. The top right shows a close-up photo of dried plants on a crumpled paper background. The bottom left has soft pink background with a small abstract line drawing, and text about fostering courage, creating awareness, moving forward, along with her website. The bottom right presents dark background with white text in a circular layout stating 'Radiating outward healing from within,' and her website.
  • Collage of four fashion advertisements featuring hoodies and sweatshirts in various colors, with text promoting premium sportswear and a crown logo.
  • Collage of four images: Top left features a beige background with the name 'Tina Strickland'; top right shows a dark grey background with circular text 'Tina Strickland Photography' and 'Honor Your Journey'; bottom left depicts a woman in a white dress sitting outdoors on a swing in a wooded area; bottom right shows a framed photo of a woman in a black dress and denim vest standing outdoors with her hands on hips, in front of a river and trees.
  • A black and white collage featuring the logo of Our Legacy Studios, a photography studio equipment setup, and the studio's tagline 'for creators, by creators'.
  • Flat lay of various makeup products including a brown nail polish bottle, white cylindrical containers, and a brown rounded object with the word 'FRENCHIES' overlaying the image.
  • A woman holding and cuddling a young child. The woman has long, braided hair and is wearing an off-shoulder white top. The child is sitting on her lap, wearing beige clothing. The background is blurred. Overlaid text reads "Kimarie Photography."
  • Collage of four photographs featuring a photographer's branding and diverse women in artistic and fashion shoots.
  • Interior decor of a photography studio with a sign reading 'Ch Cheryl Hall Photography,' a framed black-and-white photo of two children whispering, a table with vases holding branches, a table with a notebook, and a table lamp.
  • Collage of four images: a woman in a white dress underwater with flowing fabric and a logo, pregnant woman in black against a dark background, blank with a paper-like texture, woman in pink tulle dress with eyes closed and hand on her belly, website URL.
  • The reception area of The Lash Lounge salon featuring a white counter, a large sign with the salon's logo in purple, a framed poster on the wall, and three hanging light fixtures with glass bulbs.

Brand Design Made-to-Order

Design Services: Let me take your bookmarked ideas, the almost there designs, even the ai-gen experiments and turn them into a cohesive brand that fits your unique needs.

A collage of various images and graphic designs including text, logos, portraits, a microphone, a wedding photo, and an outdoor portrait of a smiling woman in a field.

First, we’ll review what’s working, what’s not, and where to go next. Then I’ll refresh your brand with clear visuals and focused direction. And you won’t be left on your own. You’ll have ongoing support and easy how-to’s to keep everything consistent.

  • A focused review of your brand so we can clearly define what’s working, what’s not, and where to go next. Includes design recommendations and next steps. Starting at 200.

    • Logo refinement and brand development

    • Design system (patterns, textures, stamp, monogram/logo icon, signature)

    • Updated color palettes + typography systems

    • Easy-to-follow brand guidelines

    • Optional Add-ons: (ie: business stationery, social graphics, canva brand kit, etc)

    • Starting at 1200.

    • 6-page website customized to align with your brand; focused on usability + clarity

    • Showit or Squarespace

    • Shopify add-on available.

    • Starting at 2400.

    • Short or long-term contracted support with a flexible project scope (ie: one-off projects or ongoing partnerships)

    • Specializing in marketing and branded design work (ie: marketing campaigns, advertising, presentations, business collateral, social graphics)

    • Experienced in quickly adapting to established brand systems, workflows, and teams

    • Please inquire for design rates

  • Not every project needs the full treatment. You can add what makes sense for you to better round out your brand.

    • Client Welcome Guides

    • Canva Brand Kit Set Up

    • Social Templates

    • Business Stationery

START YOUR PROJECT

“Your brand deserves maintenance and care. It shouldn’t weigh you down. It shouldn’t run on empty. Instead, with the right reset, you will feel relief and the urge to share it with everyone.”

— KATIE LOERTS

  • Woman with curly hair wearing bright pink tassel earrings and a white outfit against a pink background.

    "Katie, if no one has told you how dope you are today, let me be the one. You listen, and that’s a true superpower. I love everything you’ve created and it honestly brought mist to my eyes. You’re helping me bring the Pink Starburst experience to life for my ideal client."

    LaJune King

  • A woman with blonde curly hair and glasses smiling next to a horse with a bridle.

    "I love the monogram, and I love the way its cohesive with the primary logo. It’s been so lovely working with you! Thank you for being patient with me and putting up with all my ideas!"

    Julia Kelleher

  • A woman with dark, curly hair wearing a one-shoulder black dress and gold hoop earrings standing outdoors in front of a concrete wall and buildings.

    "Katie! Can I say I Love You? I'm driving and crying. Such a beautiful job. Everything is so perfect."

    Dr Tomayia Colvin

  • A woman with curly brown hair, wearing a floral blouse and ripped jeans, smiling and sitting cross-legged on a modern, round gray chair in a cozy, well-lit room with wooden floors and a rug.

    "Katie is my long time designer. She's amazing and does all of my branding, and all of the graphic design projects for my clients."

    Laura Meyer

  • A woman with shoulder-length wavy brown hair smiling while sitting on a piece of furniture in a room with framed pictures on the wall.

    "My journey in creating my new brand with Katie was one of the single most rewarding and inspiring collaborations. I can’t imagine ever working with anyone else. This is the person you want to be guiding you to build what you love."

    Jennifer Graham

  • A smiling man in a blue plaid suit, orange shirt, and bow tie sitting against a plain background.

    "You are the Bomb!!!! I cannot thank you enough, Katie. I appreciate the time you took to ensure that my site looks beautiful."

    Quintin Carson

  • A woman sitting on a green velvet sofa, wearing a pink dress and white pants, with dark curly hair styled up, accessorized with earrings and a watch, against a dark background with a large green plant.

    "Oh my goodness, Katie! Now this is a website that I can be proud of! It looks fantastic, It made me want to book myself!"

    Renee Buckles

A tablet displaying a flowchart on branding elements, surrounded by a white keyboard, a pair of glasses, a smartphone, a notebook with handwritten notes, and a gold pen on a white desk.

About Katie: Design and direction. Less chaos, more brand.

Hi! I’m Katie, a brand designer from the Midwest, helping professionals and businesses, from startups to established brands, coast to coast.

So, let me guess. You’re here because your brand feels a little tired. Files all over the place. It’s annoying and maybe a little embarrassing. I get it and want to help pull the pieces back together. Clean design. Clear rules. Useful designs that actually fit how you work and most importantly match your style. Think R+R for your brand with a simple, less-is-more approach. Hope to talk soon!

20 years of freelance and contract design experience

Lead designer for The Lash Lounge brand since 2018

Showit Spark: Top 50 Designer (2019, 2022)

Featured Designer in NY Times Bestseller, Worth Every Penny

Known for an easygoing design approach that feels simple, fresh and clean

work with me

1000+ Projects

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50+ Websites

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Estd 2006

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1000+ Projects / 50+ Websites / Estd 2006 /

I’m here to help. Let’s talk!

Fill out the form for more info OR skip the wait and send your deposit to secure your spot. Watch for my email within 2 business days (check spam). Prefer email or IG? You can email me directly or DM on instagram anytime.

  • Collage of a professional photography studio logo, a woman crouching on a bridge with a cityscape, two women lying on the ground with a basketball hoop, and a woman with gold face paint and jewelry.
  • A collage of four images: a logo with the text 'Tina Strickland' on a light background, a dark background with pink text 'Honor Your Journey' encircled by the words 'Tina Strickland Photography', a woman with long hair in a white dress sitting on a swing outdoors, and a woman with black hair in a black dress and denim vest standing in front of a body of water with trees, with the initials 'TS' overlaid.
  • A collage of three sections: top right shows two smiling girls playing and throwing autumn leaves; bottom left shows a bride and groom sitting on a bench outside a white house, with the bride standing and the groom sitting, holding a bouquet; top left and bottom right sections are plain with text, one says "MAGICJUDY" with a wand icon, the other has the initials "MJ".
  • Nail polish bottles and an egg on a neutral background with the word 'Frenchies' overlaid.
  • Collage with branding, modern office decor, and a man speaking to a group, promoting The HR Jock.
  • Business card design featuring a photo of a woman holding a baby, with text about Kimarie Photography, and details about booking sessions and the company's background.
  • Collage of four promotional images for Our Legacy Studios, including logo designs and a photography setup with a black umbrella and a camera mounted on a tripod, along with text describing the studio as created for creators by creators.
  • Decorative wall with a sign reading 'Cheryl Hall Photography,' a black and white framed photograph of two children whispering, a white table lamp, two white vases with twigs, and a small photo stand on a wooden sideboard.
  • Faded blue-tinted photo of a woman with long wavy hair, partially covering her face, with white text 'BISHOPS Cuts / Color' centered on the image.
  • Design for MED MAX Consulting featuring white tablets on a blue background with text about medication therapy based on genetics and services like pharmacogenomic testing, medication management, and counseling.
  • A collage of four images: an underwater photo of a woman in a flowing white dress, a pregnant woman in a black dress against a dark background, a close-up of textured white fabric, and a woman in a peach tulle dress with closed eyes. The images include branding and website text, with the words 'Hollery Morris' and the website 'hollerymorris.com'.
  • Collage with a quote about deafness, a logo with BSL symbols, and a person typing on a keyboard
  • A collage of four images promoting Michael T. Davis Photography: a dark blue square with a logo, a classic car with a bride and groom, a Gothic-style church with a couple embracing, and a plain light grey background with the photographer's name and website.
  • A four-part collage with text and images. The top left contains the name Jaclyn Herrig Counseling with a location in Texas. The top right shows dried flowers and a white decorative line overlay. The bottom left features a pink background with a simple plant icon and words: fostering courage, creating awareness, moving forward, with a website link. The bottom right has a dark background with white circular text: 'Radiating outward, healing from within,' and a website link.